Using Heritage in Place Branding
This document outlines the benefits of using heritage place branding and describes how a number of strategies can be used to make the most of local heritage.
- What is place branding?
- Place branding and BIDs
- The benefits of using heritage place branding
- How to make the most of local heritage
- Publication Status: Completed
- Pages: 4
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Also of interest...
In 2016 Heritage Counts researched the value and practice of place branding and the significant role of heritage in place brands.
Historic England is committed to carrying out social and economic research in order to help us to understand the value of heritage.