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Keep it London

It's London's big old heart that keeps our city alive. Help us keep it beating.

London is on the cusp of huge change, and we want that change to be right for the capital.

The city is home to some of the world's most treasured and unique places. Historic places like Soho, Shoreditch, Brixton and Bayswater give rise to the culture that makes our city.

We want people to look at London afresh and really appreciate the amazing buildings, streets and character of their city. London is ever-changing and that's part of its identity. But change can be good or bad. Once special places are lost, they're gone forever.

The city must evolve by building on its unique character and identity, rather than by turning into a generic city.

We don’t want to be looking back in 20 years’ time and wondering where London’s magic has gone. We want everyone to help "Keep it London" – for London, its people and the future.

Going underground? Explore I am London 2018

Help shape the future planning of London

Sign up for updates on our Keep it London campaign

Related documents

I am London portraits

London’s historic buildings and places are as much a part of the city’s DNA as the people who live and work there. ‘I am London’ is a collection of portraits taken in 2016 celebrating the capital’s unique identity. Each one shows a Londoner in a place that is significant to them.

Meet our 'I am London' sitters

Please click on the gallery images to enlarge.

  • Bisi Alimi, Tower Bridge
  • Andrade, Smithfield
  • Nirav Amin, Neasden Temple
  • Lucy Hawley, London Zoo
  • Liberty Clayton, Anderson and Sheppard
  • Jacqueline and Hanna, Manze, Walthamstow
  • Gerhard Jenne
  • Dean and Chad Gunter, Fullers, Chiswick
  • Dave Wilson, Tower Bridge
  • Sterling Betancourt, Notting Hill
  • John Walters, Pearly King of Finsbury, Bunhill Fields
  • Amy Lame, Royal Vauxhall Tavern
  • Vaughan Smith at Frontline Club
  • Victoria Cleland, Bank of England
  • Bob and Roberta Smith, William Morris Gallery, Walthamstow.
  • Caroline and Fred Foster, Borough Market.
  • Scottee, Roundhouse, Camden
  • Morag Meyerscough Studio, Hoxton
  • Sir John Armitt, Olympic Park, Stratford
  • Daniel Harris, London Cloth Mill, Epping Forest
  • Bill Gordon, Kia Oval, Kennington
  • Mitchell Adams, Hillingdon Sports and Leisure Complex
  • George Gladwell, Columbia Road Flower Market, Bethnal Green
  • Lord Professor Robert Winston, Primrose Hill
  • Peigi MacKay, Regent’s Canal, Camden Lock
  • Sir Paul Nurse, Royal Society
  • Gillian Tindall, Christ Church Spitalfields
  • Tony Cortegaca, Savoy
  • Bash Redford, Bussey Building, Peckham
  • Andy Williams portrait in a London park
  • Mark Morris, Billingsgate Market, Canary Wharf
  • Zainab Rahim, Minet Library, Lambeth
  • Di Robertshaw, Great Ormond Street Hospital
  • Jay Carver, Liverpool Street Crossrail Site
  • Marianne Cwynarski, Palace of Westminster
  • Kate Barlow, Hampton Court Palace
  • Kim Abraham, Netley Primary School
  • Tessa Blunden, The Ivy House
  • Fay Fullerton, Royal Opera House
  • John Harris, Cemetery Church
  • Bob Dee, Lloyd’s
  • Reverend Gary Piper, Craven Cottage
  • Matt Pryme, Yeoman Warder
  • Sir John Sorrell, Somerset House
  • Commissioner Ron Dobson, National Firefighters Memorial
  • Dorothy Bohm, Hampstead
  • The Very Reverend Dr David Ison, St Paul's Cathedral Library
  • Skye Gyngell
  • Craig Cassidy, Aldgate Underground Station
  • Josh Rosen, O2 Academy Brixton
  • George Anderson, All Souls Church
  • Jonathan Trayte
  • Professor AC Grayling in Bedford Square, London.
  • Anna Rolls looking up at the Airy Transit Circle telescope at the Royal Observatory.
  • Martyn Hayes standing with hands in pockets on Brick Lane, London.
  • Willie Walters, Central Saint Martins
  • Caroline Criado-Perez, Parliament Square
  • Tim Arnold, Shaftesbury Avenue
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